Business Intelligence and Data Visualization

Business Intelligence (BI) is an activity that combines business analytics, data mining, data visualization, and the use of infrastructure for data management to gather useful information for companies to develop new improvement strategies. Thanks to this activity, it is possible to collect and interpret valuable insights about one's business to eliminate inefficiencies and quickly adapt to market changes.

What is business intelligence

The term Business Intelligence is used to refer to a set of processes and methodologies aimed at gathering, storing, and analyzing data obtained from business operations, with the goal of improving performance in a specific area (e.g., production, marketing...) or on a broad spectrum.

Why is it important?

Data collection and analysis are fundamental actions for companies of all sizes and sectors, as they allow gaining a competitive advantage over competitors, optimizing resources, and generally driving change and growth.

Business Intelligence software

BI and business analytics solutions allow for various activities, including data preparation, analysis, data visualization, and reporting. More generally, a Business Intelligence application is software that allows transforming large amounts of data from internal and external sources into strategic information for the company's activity.

You can choose among various solutions available in the market (like Microsoft Power BI, Zoho Analytics, Amazon QuickSight...) or opt for a custom platform. The Astrorei team, in addition to supporting companies in Big Data analysis processes and custom report construction, specializes in creating custom BI solutions.

Advantages of visual analysis and data visualization

Among the unquestionably most useful and most requested features for BI software is the implementation of Data Visualization tools to aggregate data and metrics from different sources into a single dashboard. This type of visualization allows aggregating different variables to make data-driven decisions. There are various types of data visualization: bar charts, infographics, histograms, heatmaps, matrices, word clouds... These representations can then be combined in dashboards to provide an easy-to-interpret overview at a glance for different team members.

Custom BI software for companies

As mentioned, there are several valid Business Intelligence solutions on the market, but sometimes business needs require a tailored approach. In these cases, the best option is to rely on specialized software houses for creating solutions for managing and processing datasets obtained from data mining activities. At Astrorei, we develop BI platforms leveraging the most reliable Cloud services to provide companies with always performing and secure tools. Are you considering implementing a data-driven approach within your company? Contact us for a consultation.