UseCase
Digital Renewal for Gallucci Editore
Replatforming, UX Upgrade and SEO Optimization
client
Gallucci Editore
Gallucci Editore is a historic name in children's literature in Italy. Their books have accompanied generations of readers, but their website no longer told the same story: slow, unintuitive, and far from current digital standards.
During the preliminary analysis, it immediately emerged that it would not be enough to just 'redo the site': it was necessary to completely rethink the way the publisher communicated and connected with its online audience.
Challenge
Renewing an outdated website
The initial brief seemed simple: "We want a better website."
But digging deeper, we discovered more profound problems. It was necessary to modernize without distorting the brand's historic identity, improve SEO metrics, and create a UX capable of transforming visits into engagement. To achieve this, we started from the 3 main critical issues of the platform.
A non-responsive design that penalized the mobile experience.
A weak SEO structure with too many pages difficult to index.
A confusing navigation that hindered catalog exploration.
Solution
A solid technology, a human UX, SEO by design
We transformed each critical issue into an opportunity to build real value: more visibility, more efficiency, more conversions. In collaboration with Hellobarrio, we built a strategy on three pillars:
1. Responsive Design and Accessibility
We developed a lightweight and modular frontend, with a design that adapts content and interactions on every device.
2. SEO Integrated into the Design
We didn't just 'optimize afterwards': SEO and performance were considered from the information architecture, with particular attention to Core Web Vitals.
3. System Integration & Automation
We automated internal processes, simplifying catalog management and reducing content update times.
Results
Engagement, visibility, and user satisfaction
Thanks to the new site developed by Astrorei, Gallucci Editore has obtained tangible benefits both in terms of user experience and online performance:
Improvement in user engagement metrics, including increased time on site and reduced bounce rates.
Improved search engine rankings, leading to increased organic traffic.
Positive user feedback regarding the new design and functionality.
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Carlo Vassallo